Click image above to see this unique relationship.

The Sotheby’s International Realty brand and The Wall Street Journal will co-host The Business of Extraordinary Living on the publication’s website, designed to provide insights into the real estate market from the brand’s worldwide network.

The Business of Extraordinary Living was designed to serve consumers in two ways: by presenting the many values of real estate as a long-term investment and by showcasing unique properties from our network’s 10,700 sales associates located in more than 500 franchised offices in 39 countries and territories worldwide.

In the section entitled “The Address”, The Business of Extraordinary Living will provide information about the properties represented by the Sotheby’s International Realty network.  The website’s “Insights” section will feature data, statistics and other relevant market information.  The “Living” section will focus on lifestyle trends including home styles, living, architecture and art.  The “Brand” section will give an overview of the Sotheby’s International Realty network, its history and relationship with the Sotheby’s Auction House.

Click here to visit the website.

I am proud to report that our brand website is now available in Italian and French!

This is the latest step in Sotheby’s International Realty® language translation initiative that, when complete, will allow users to view the website in eight different languages. The first two languages, Spanish and Portuguese, went live in January. Consumers now can view the Web site in these four languages and English. Translations into German, Russian and traditional Chinese will be active within the next few weeks.

Another refinement of the brand website is the redesign of the property search function, which will be completed later this year. The first step in this effort was to restructure the main navigational header, making it a more user-friendly and efficient tool. A RESIDE® eMagazine quick link also was added, providing users with links to the current issue and those published in 2008.

I will continue to update you as additional progress is made with this important initiative.